Hypertension: What Patients Actually Remember
Retention data from 2,400 post-consult surveys — and what it means for your content.
Dr. Michael Ross
MD, FACC · Cardiology
We looked at 2,400 post-consultation surveys from primary-care practices using MedZora's patient-facing content tools. The pattern is clear: patients remember actions, not numbers.
What Sticks
- Concrete behaviours (
walk 20 minutes after dinner) beat targets (lower your systolic by 10 mmHg). - A named foodlist outperforms a generic "reduce salt."
- Short video reminders (15–30s) beat text-only follow-ups 3 : 1 on compliance.
What Fades
Single-exposure numeric targets drop from 74% recall at day one to 18% by day seven. Reinforcement through a second channel (SMS or a short clip) roughly doubles week-one retention.
References
This article summarises aggregate data and is not a substitute for individualised clinical judgement.
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